New commercials for its ‘One-Stone-Four-Birds Energy Technology’ and ‘3rd-Generation Carbon Mat’

Synergy between actor Ji Jin-hee’s trustworthy image and the nation’s favorite boiler brand

Kiturami, which last year unveiled its first advertisement as a comprehensive cooling and heating energy group under the slogan ‘We are no longer just a boiler company,’ is launching a new advertising campaign.

Kiturami Co., Ltd. (CEO Kim Hak-soo) announced that, together with its exclusive model, actor Ji Jin-hee, it is releasing two new commercials, including the ‘One-Stone-Four-Birds Energy Technology’ and the ‘Well-Used 3rd-Generation Carbon Mat.’

The new corporate image ad, ‘One-Stone-Four-Birds Energy Technology,’ symbolically embodies the technological prowess of comprehensive cooling and heating energy group Kiturami in a next-generation solution called the ‘Micro CHP (Combined Heat & Power).’

The commercial opens with the line ‘Do you know Kiturami’s Micro CHP?’ as actor Ji Jin-hee walks out in front of a Kiturami factory. It then uses 3D imagery to showcase a one-stone-four-birds energy solution that, from a single energy source, enables power generation, cooling and heating, and even emergency power generation, before closing with an emphasis on ‘Comprehensive Cooling and Heating Energy Group Kiturami.’

Kiturami’s Micro CHP uses city gas to generate electricity, harnesses the heat produced during the generation process for cooling and heating, and can serve as backup power in emergencies. In addition, when linked with new and renewable energy sources such as solar and wind power, it compensates for the unstable, weather-dependent nature of renewable energy—maintaining a stable power supply and energy balance—thereby contributing to distributed energy policy.

The ‘Well-Used 3rd-Generation Carbon Mat’ ad, released alongside the corporate ad, unfolds with consumers responding to actor Ji Jin-hee’s question, ‘You’re getting good use out of your Kiturami Carbon Mat, right?’ By conveying, in consumers’ own voices, the various benefits of having no worries about electromagnetic waves, no worries about leaks, and no worries about electricity bills, it further boosts the credibility and appeal of the 3rd-generation carbon mat, which has established itself as the leading force in the heating mat market.

A Kiturami official said, “Just as our 3rd-generation carbon mat advertisement contributed to the increase in portal-site searches for carbon mats last winter, we expect to draw even greater attention as the leading heating mat this year through the new ad featuring consumers’ voices.” The official also stated, “Through the Micro CHP, which can contribute to policies that promote distributed energy, we will prove the Kiturami Group’s comprehensive cooling and heating technology and establish ourselves as an energy innovation company.”

Meanwhile, Kiturami has maintained its relationship with actor Ji Jin-hee for a fifth year since signing him as an exclusive model in 2019. It is said that the distinctive charm of actor Ji Jin-hee, who has long cultivated a warm and trustworthy image, and the reliable, reassuring corporate image of Kiturami, the nation’s favorite boiler brand, are creating solid synergy.